PFD report

Michael Andrew HENDERSON and Stephen Brian CHAMBERS · Prevention of Future Deaths report

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Issued 6 Mar 2019•Cumbria

Report record

Published report and response evidence

This page connects the concerns raised in this report with statements found in recipients’ published responses. A link shows a clear evidence connection; it does not assign responsibility.

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Concerns
1

Raised in this report

Recipients
1

Named on the report

Responses found
1

Of 1 recipient

Stated actions
6

Described in responses

Recipients and published responses

Source document

Full report text

This is the full text from the original published report.

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Concerns and recipient responses

Select any concern, action or position to view the source wording.

Report evidence summary

Concerns raised1

  1. Road conditions permitting excessive speeds and further deaths
Responses linked to these concerns

Each statement is shown once, even when linked to more than one concern.

Actions described in response An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.4

  1. Action

    Undertake a traffic speed survey along New Road.

    Stated by Cumbria County CouncilStated plannedThe respondent said that this action was planned when they made their response on 24 May 2019.
  2. Action

    Conduct further investigations to determine whether additional road safety measures are required.

    Stated by Cumbria County CouncilStated plannedThe respondent said that this action was planned when they made their response on 24 May 2019.
  3. Action

    Enhance the New Road gateway through planned improvements to the Bransty Row and North Shore Road junction.

    Stated by Cumbria County CouncilStated plannedThe respondent said that this action was planned when they made their response on 24 May 2019.

Respondent positions A position is what a recipient says about a concern when it does not describe a specific action.1

  1. Position

    Direct traffic calming measures are not recommended at this time because few options would reduce speeds without adversely affecting traffic flow.

    Stated by Cumbria County CouncilNo action considered necessaryThe respondent said that no further action was needed.

Source evidence

How this individual concern was interpreted

PFD Monitor created a concise, searchable interpretation from the report wording shown below. Response links show a clear evidence connection; they do not assign responsibility.

PFD Monitor interpretation

Road conditions permitting excessive speeds and further deaths

Wider context from the report

“The Collision Investigator advised me that it is feasible to considerably exceed the speed limit on New Road to 60 or 70 mph or even greater. He advised me that the road has a number of unusual features – it is very wide with embankments and woodland on each side. It is not in a built up area. This may give the impression (despite signage) that the speed limit is much greater than 40 mph. The road travels downhill towards Whitehaven and has a number of bends. The Collision Investigator was concerned that there could be further future deaths on this road because of the speeds that can be attained. His considered opinion was that there were measures that could be taken to reinforce and encourage compliance with the speed limit. ”

Is this part of a recurring concern?

No recurring-concern membership is currently published.

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Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Undertake a traffic speed survey along New Road.

Verbatim wording from the response

“The recommendations stated in the Regulation 28 letter that “traffic calming measures” on New Road may reduce the risk of future serious collisions were discussed and considered at the Casualty Reduction and Safer Highways Group (CRASH) on Tuesday 14 May where it was agreed that a traffic speed survey be undertaken along with further investigations to determine what, if any, measures are required.”

Source location

2019-0037A-Response-by-Cumbria-County-Council
Page 1 · response
Published 24 May 2019

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Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Conduct further investigations to determine whether additional road safety measures are required.

Verbatim wording from the response

“The recommendations stated in the Regulation 28 letter that “traffic calming measures” on New Road may reduce the risk of future serious collisions were discussed and considered at the Casualty Reduction and Safer Highways Group (CRASH) on Tuesday 14 May where it was agreed that a traffic speed survey be undertaken along with further investigations to determine what, if any, measures are required.”

Source location

2019-0037A-Response-by-Cumbria-County-Council
Page 1 · response
Published 24 May 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Enhance the New Road gateway through planned improvements to the Bransty Row and North Shore Road junction.

Verbatim wording from the response

“Additionally, Cumbria County Council is about to start work improving the junction of Bransty Row and North Shore Road, Whitehaven as part of a major development project in the town. As part of these works, it is planned to significantly enhance the gateway on New Road and this should positively impact driver behaviour in this area.”

Source location

2019-0037-Response-by-Cumbria-County-Council2
Page 1 · response
Published 24 May 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Hold a multi-agency review and site visit to assess collision records and consider highway safety options.

Verbatim wording from the response

“An item was raised at the Casualty Reduction and Safer Highways (CRASH) partnership group meeting on May 14th 2019 following the Regulation 28 Report submitted to Cumbria County Council resulting from the fatal collision on New Road, Whitehaven on 1 May 2018. The CRASH group actioned that all available collision and traffic data be collated and that Cumbria Constabulary’s Collision Reduction Officer and Cumbria County Council’s Traffic Management Officer for the area meet to discuss all records and conduct a site visit to consider options.”

Source location

2019-0037-Response-by-Cumbria-County-Council2
Page 1 · response
Published 24 May 2019

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Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Direct traffic calming measures are not recommended at this time because few options would reduce speeds without adversely affecting traffic flow.

Verbatim wording from the response

“At the site visit, it was noted that the road is constructed to a high standard, acting as a key route into the town. Discussion took place considering the available engineering measures along the stretch of highway, concluding that there are very few traffic calming options that would effectively reduce driver speeds without having an adverse impact on traffic flow in and around Whitehaven. Given the overall compliance with the posted speed limit, and collision causation factors attributed to driver error, it is not recommended to pursue any direct traffic calming measures at this time.”

Source location

2019-0037-Response-by-Cumbria-County-Council2
Page 1 · response
Published 24 May 2019

Open published response

Other statements in published responses

These actions and other statements could not be clearly connected to one concern in this report.

Recipient-stated actions An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.2

  1. 1

    Collate available collision and traffic data for the New Road site.

    Stated by Cumbria County CouncilStated completedThe respondent said that this action was complete when they made their response on 24 May 2019.
  2. 2

    Replace footway-edge concrete lighting columns with modern installations positioned to the rear.

    Stated by Cumbria County CouncilStated plannedThe respondent said that this action was planned when they made their response on 24 May 2019.

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Collate available collision and traffic data for the New Road site.

Verbatim wording from the response

“An item was raised at the Casualty Reduction and Safer Highways (CRASH) partnership group meeting on May 14th 2019 following the Regulation 28 Report submitted to Cumbria County Council resulting from the fatal collision on New Road, Whitehaven on 1 May 2018. The CRASH group actioned that all available collision and traffic data be collated and that Cumbria Constabulary’s Collision Reduction Officer and Cumbria County Council’s Traffic Management Officer for the area meet to discuss all records and conduct a site visit to consider options.”

Source location

2019-0037-Response-by-Cumbria-County-Council2
Page 1 · response
Published 24 May 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Replace footway-edge concrete lighting columns with modern installations positioned to the rear.

Verbatim wording from the response

“It is worth noting however, that Cumbria County Council have a proposed scheme planned for implementation this financial year to replace the concrete lighting columns which currently sit at the edge of the footway (closest to the carriageway) with new modern installations to the rear.”

Source location

2019-0037-Response-by-Cumbria-County-Council2
Page 1 · response
Published 24 May 2019

Open published response
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Information checked against the published report and official responses · Data reviewed 7 Sep 2026 · About data quality and limitations

Official responses located
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Data last updated 7 September 2026