PFD report

Emma Louise Powell · Prevention of Future Deaths report

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Issued 28 Dec 2022•North Wales (East and Central)

Report record

Published report and response evidence

This page connects the concerns raised in this report with statements found in recipients’ published responses. A link shows a clear evidence connection; it does not assign responsibility.

View original report
Concerns
1

Raised in this report

Recipients
2

Named on the report

Responses found
2

Of 2 recipients

Stated actions
7

Described in responses

Source document

Full report text

This is the full text from the original published report.

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Concerns and recipient responses

Select any concern, action or position to view the source wording.

Report evidence summary

Concerns raised1

  1. Lack of mandatory safety advice for paddleboard purchasers at retail sale
    Part of recurring concern: Failure to provide safety warnings at point of sale for hazardous products and equipment
Responses linked to these concerns

Each statement is shown once, even when linked to more than one concern.

Actions described in response An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.5

  1. Action

    Review the paddleboard products and accompanying safety information, including warnings.

    Stated by Tesco Stores LimitedStated completedThe respondent said that this action was complete when they made their response on 4 January 2023.
  2. Action

    Add front-of-package safety stickers with life-jacket, buoyancy-aid, leash-use warnings and a QR code, then distribute or affix them to product units.

    Stated by Tesco Stores LimitedStated in progressThe respondent said that this action was in progress when they made their response on 4 January 2023.
  3. Action

    Ask OPSS to liaise with enforcement partners and, where appropriate, manufacturers about awareness of the incident and potential action.

    Stated by Department for Business, Innovation, Science and TradeStated completedThe respondent said that this action was complete when they made their response on 4 January 2023.

Respondent positions A position is what a recipient says about a concern when it does not describe a specific action.2

  1. Position

    The paddleboard products are considered safe and already have appropriate instructions.

    Stated by Tesco Stores LimitedDisputes the concernThe respondent disagreed with part of the concern or the basis for it.

Source evidence

How this individual concern was interpreted

PFD Monitor created a concise, searchable interpretation from the report wording shown below. Response links show a clear evidence connection; they do not assign responsibility.

PFD Monitor interpretation

Lack of mandatory safety advice for paddleboard purchasers at retail sale

Wider context from the report

“The evidence at inquest indicated that Miss Powell had purchased a paddleboard from Tesco at Llandudno Junction on the evening of the 14th of July 2022, that she had taken it to Conwy Morfa and had thereafter used it in an unsafe manner, whereby she did not wear any life saving equipment and the safety leash on the board was by way of an ankle leash which was inappropriate for the fast flowing water. The evidence further indicated that at the point of sale, there was no safety advice or guidance provided in relation to either the advisory wearing of a safety vest, or the need to be aware that the positioning of a safety leash should take into account the environment/water conditions where the paddleboard is to be used as per the below information: Unless action is taken to improve the provision of information to purchasers of paddleboards and/or to regulate the sale of paddleboards to ensure that the provision of advice of this nature becomes a mandatory requirement at the point of retail sale, then there is an ongoing risk that further accidents will occur and that lives may be lost as a result. ”

Is this part of a recurring concern?

Yes — Failure to provide safety warnings at point of sale for hazardous products and equipment.

Open source report

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Review the paddleboard products and accompanying safety information, including warnings.

Verbatim wording from the response

“Tesco sell two paddleboard products which are branded from a single supplier and are not Tesco lines. We only sell these in a limited number of our large Extra and Superstores that are at 'waterside' locations. Following your letter (and in fact before we received it, based on the media reports on your Hearing) we have been working with our supplier to review the products and information, including safety warnings, accompanying them. Based on this review, we have concluded that the products are safe and have appropriate instructions. However we have agreed with the supplier that a sticker will be added to the front of the product packaging with the following information:”

Source location

Response from Tesco
Page 1 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Add front-of-package safety stickers with life-jacket, buoyancy-aid, leash-use warnings and a QR code, then distribute or affix them to product units.

Verbatim wording from the response

“Tesco sell two paddleboard products which are branded from a single supplier and are not Tesco lines. We only sell these in a limited number of our large Extra and Superstores that are at 'waterside' locations. Following your letter (and in fact before we received it, based on the media reports on your Hearing) we have been working with our supplier to review the products and information, including safety warnings, accompanying them. Based on this review, we have concluded that the products are safe and have appropriate instructions. However we have agreed with the supplier that a sticker will be added to the front of the product packaging with the following information:”

Source location

Response from Tesco
Page 1 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Ask OPSS to liaise with enforcement partners and, where appropriate, manufacturers about awareness of the incident and potential action.

Verbatim wording from the response

“In addition, I have asked OPSS to liaise with their enforcement partners, and through them where appropriate manufacturers, to ensure that there is awareness of this incident so that if necessary appropriate action can be taken.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Refer the report to Hertfordshire Trading Standards to determine whether further action is needed.

Verbatim wording from the response

“Your Report states that there was no evidence that there was advice or instruction given at the point of sale on the safe use of the product. As stated there are obligations and duties on both manufacturers and distributors to ensure adequate advice is provided. I have therefore referred your Report to Hertfordshire Trading Standards, the Primary Authority responsible for the regulatory relationship with Tesco, so that they may decide if any further action is needed in addition to that already taken in this specific case.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Ask OPSS to write to the Business Reference Panel about distributors’ awareness of paddleboard safety obligations.

Verbatim wording from the response

“I have also asked the Office for Product Safety and Standards (OPSS) to write to the Business Reference Panel, that includes the British Retail Consortium and a number of major retailers, such as Tesco, to ensure that distributors are aware of this issue and their obligations.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

The paddleboard products are considered safe and already have appropriate instructions.

Verbatim wording from the response

“Tesco sell two paddleboard products which are branded from a single supplier and are not Tesco lines. We only sell these in a limited number of our large Extra and Superstores that are at 'waterside' locations. Following your letter (and in fact before we received it, based on the media reports on your Hearing) we have been working with our supplier to review the products and information, including safety warnings, accompanying them. Based on this review, we have concluded that the products are safe and have appropriate instructions. However we have agreed with the supplier that a sticker will be added to the front of the product packaging with the following information:”

Source location

Response from Tesco
Page 1 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Hertfordshire Trading Standards will decide whether further enforcement action is needed regarding paddleboard safety advice and point-of-sale information.

Verbatim wording from the response

“Your Report states that there was no evidence that there was advice or instruction given at the point of sale on the safe use of the product. As stated there are obligations and duties on both manufacturers and distributors to ensure adequate advice is provided. I have therefore referred your Report to Hertfordshire Trading Standards, the Primary Authority responsible for the regulatory relationship with Tesco, so that they may decide if any further action is needed in addition to that already taken in this specific case.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response

Other statements in published responses

These actions and other statements could not be clearly connected to one concern in this report.

Recipient-stated actions An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.2

  1. 1

    Share information about the safety measures and British Canoeing support with other retailers through the British Retail Consortium Product Safety Committee.

    Stated by Tesco Stores LimitedStated plannedThe respondent said that this action was planned when they made their response on 4 January 2023.
  2. 2

    Write to the British Standards Institution so it can consider whether paddleboard industry standards remain appropriate.

    Stated by Department for Business, Innovation, Science and TradeStated plannedThe respondent said that this action was planned when they made their response on 4 January 2023.

Recipient positions A position is what a recipient says about a concern when they do not describe a specific action.1

  1. 1

    The British Standards Institution will consider whether industry standards relating to paddleboards remain appropriate.

    Stated by Department for Business, Innovation, Science and TradeRedirects responsibilityThe respondent said that another organisation was responsible for deciding or taking action.

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Share information about the safety measures and British Canoeing support with other retailers through the British Retail Consortium Product Safety Committee.

Verbatim wording from the response

“We have also agreed to share information about what we have done and the support we have received from British Canoeing with other retailers via the British Retail Consortium’s Product Safety Committee.”

Source location

Response from Tesco
Page 2 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Write to the British Standards Institution so it can consider whether paddleboard industry standards remain appropriate.

Verbatim wording from the response

“Finally, OPSS will also write to the British Standards Institute so that they may consider whether the industry standards relating to paddleboards remain appropriate.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

The British Standards Institution will consider whether industry standards relating to paddleboards remain appropriate.

Verbatim wording from the response

“Finally, OPSS will also write to the British Standards Institute so that they may consider whether the industry standards relating to paddleboards remain appropriate.”

Source location

Response from Department for Business & Trade
Page 2 · response
Published 4 January 2023

Open published response
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Information checked against the published report and official responses · Data reviewed 7 Sep 2026 · About data quality and limitations

Official responses located
2/2

Data last updated 7 September 2026