PFD report

Keith Winston Battman · Prevention of Future Deaths report

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Issued 5 Jul 2019•West Sussex

Report record

Published report and response evidence

This page connects the concerns raised in this report with statements found in recipients’ published responses. A link shows a clear evidence connection; it does not assign responsibility.

View original report
Concerns
3

Raised in this report

Recipients
1

Named on the report

Responses found
1

Of 1 recipient

Stated actions
9

Described in responses

Recipients and published responses

Source document

Full report text

This is the full text from the original published report.

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Concerns and recipient responses

Select any concern, action or position to view the source wording.

Report evidence summary

Concerns raised3

  1. Insufficient speed-limit signage warning approaching traffic of the bend
    Part of recurring concern: Inadequate road warning signagePart of recurring concern: Inadequate speed control at hazardous road locations
  2. Faded and insufficiently prominent road “Slow” markings
    Part of recurring concern: Inadequate road markings for road-user safety
  3. Insufficient black and white chevron signage warning drivers of the sharp bend
    Part of recurring concern: Inadequate road warning signagePart of recurring concern: Uncontrolled collision risks at hazardous road bends
Responses linked to these concerns

Each statement is shown once, even when linked to more than one concern.

Actions described in response An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.7

  1. Action

    Install a vehicle-activated flashing bend-warning sign for southbound traffic north of the bend.

    Stated by West Sussex County CouncilStated plannedThe respondent said that this action was planned when they made their response on 13 September 2019.
  2. Action

    Appraise safe siting and trigger speed for a vehicle-activated flashing bend-warning sign for southbound traffic.

    Stated by West Sussex County CouncilStated in progressThe respondent said that this action was in progress when they made their response on 13 September 2019.
  3. Action

    Refresh the give-way, SLOW and junction markings at the Seaford College entrance.

    Stated by West Sussex County CouncilStated plannedThe respondent said that this action was planned when they made their response on 13 September 2019.

Respondent positions A position is what a recipient says about a concern when it does not describe a specific action.3

  1. Position

    The chevron was removed during the 2010/11 road safety scheme, rather than being absent without explanation.

    Stated by West Sussex County CouncilDisputes the concernThe respondent disagreed with part of the concern or the basis for it.

Source evidence

How this individual concern was interpreted

PFD Monitor created a concise, searchable interpretation from the report wording shown below. Response links show a clear evidence connection; they do not assign responsibility.

PFD Monitor interpretation

Insufficient speed-limit signage warning approaching traffic of the bend

Wider context from the report

“2. There is a speed limit sign approximately 350 metres back from the bend as you travel south. I am concerned this does not in itself give sufficient warning and perhaps a vehicle activated flashing warning sign should be installed to detect the speed of approaching traffic and alert drivers to slow down. ”

Is this part of a recurring concern?

Yes — Inadequate road warning signage; Inadequate speed control at hazardous road locations.

Open source report

Source evidence

How this individual concern was interpreted

PFD Monitor created a concise, searchable interpretation from the report wording shown below. Response links show a clear evidence connection; they do not assign responsibility.

PFD Monitor interpretation

Faded and insufficiently prominent road “Slow” markings

Wider context from the report

“3. There are two “Slow” markings on the road but I am concerned that these are faded and may not be sufficiently prominent. ”

Is this part of a recurring concern?

Yes — Inadequate road markings for road-user safety.

Open source report

Source evidence

How this individual concern was interpreted

PFD Monitor created a concise, searchable interpretation from the report wording shown below. Response links show a clear evidence connection; they do not assign responsibility.

PFD Monitor interpretation

Insufficient black and white chevron signage warning drivers of the sharp bend

Wider context from the report

“1. I am concerned that the number of black and white chevrons installed immediately outside the entrance to Seaford College are insufficient. There are now two small raised chevrons to allow for the dip in the road but they do not appear to adequately draw the attention of drivers approaching the bend to the fact that there is a sharp hand bend ahead. Consideration must be given to how many are needed and their location taking into account the topography and sight lines. ”

Is this part of a recurring concern?

Yes — Inadequate road warning signage; Uncontrolled collision risks at hazardous road bends.

Open source report

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Install a vehicle-activated flashing bend-warning sign for southbound traffic north of the bend.

Verbatim wording from the response

“Analysis of the recorded injury collision history, as part of our investigation, has identified an emerging trend of southbound motorcyclists failing to negotiate the bend. It is anticipated that the installation of the larger chevron warning sign will, in combination with the other warning signs, help address this issue, however, we are cognisant that some drivers and riders who use a route on a regular basis do not notice standard warning signs and road markings as they may believe they are familiar with the conditions they are likely to encounter. To mitigate this risk it is our intention to install a vehicle activated flashing bend warning sign for southbound traffic at an appropriate distance to the north of the bend.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Appraise safe siting and trigger speed for a vehicle-activated flashing bend-warning sign for southbound traffic.

Verbatim wording from the response

“Analysis of the recorded injury collision history, as part of our investigation, has identified an emerging trend of southbound motorcyclists failing to negotiate the bend. It is anticipated that the installation of the larger chevron warning sign will, in combination with the other warning signs, help address this issue, however, we are cognisant that some drivers and riders who use a route on a regular basis do not notice standard warning signs and road markings as they may believe they are familiar with the conditions they are likely to encounter. To mitigate this risk it is our intention to install a vehicle activated flashing bend warning sign for southbound traffic at an appropriate distance to the north of the bend.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Refresh the give-way, SLOW and junction markings at the Seaford College entrance.

Verbatim wording from the response

“3. One of the recommendations arising from our investigation following the collision was to refresh the give way lining at the Seaford College junction. Following receipt of your report the two painted SLOWs have been added to this programme of works. We anticipate that this work will be completed by the end of this August.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Discuss installing a banner-type sign over the Seaford College gateway to interrupt the straight-on view for southbound drivers.

Verbatim wording from the response

“We are also in dialogue with Seaford College regarding the potential to interrupt the “straight on” view for southbound drivers by installing a banner type sign over their gateway. Again this measure is not within our control, but again I can advise that Seaford College have responded positively to the proposal.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Reduce the speed limit from 40mph to 30mph and install a vehicle-activated speed-warning sign near the village school.

Verbatim wording from the response

“Firstly I should clarify that the chevron was removed around the time the 2010/11 road safety scheme was installed, this scheme lowered the speed limit to 30mph and removed many of the warning signs through the village - a concept known as self-explaining roads.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Provide an additional bend-warning sign with a “Reduce speed now” supplementary plate.

Verbatim wording from the response

“In your report you suggested that consideration should be given to whether this stretch of road needs further improvement and I wanted to assure you that this section of road and the A285 as a whole have been the subject of a significant amount of study in recent years and have received many road safety intervention treatments. Previous works for this bend include an additional bend warning sign with a “Reduce speed now” sub plate; resurfacing with a high quality high skid resistant road surface; a reduction of the speed limit from 40mph to 30mph including Vehicle Activated Sign installed close to the village school to warn drivers and riders if they exceed the speed limit.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Install a larger yellow-bordered chevron to provide additional warning of the bend to southbound motorists.

Verbatim wording from the response

“1. Following the police notification of Mr Battman’s collision the authority began its own now well established investigation procedure and acting on additional information from the police that Mr Battman may have mistook the school drive for the main road it was decided that further signage should be added. Two small stock chevrons were temporarily erected while a larger yellow bordered chevron was being manufactured; the new larger chevron was erected on the 2nd May 2019. We consider that this new signage, which reinforces the existing bend warning and map type direction sign, along with the measures detailed in paragraphs 2 and 3 below will overcome the topography issues and provide additional warning of the nature of the bend to southbound motorists.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

The chevron was removed during the 2010/11 road safety scheme, rather than being absent without explanation.

Verbatim wording from the response

“Firstly I should clarify that the chevron was removed around the time the 2010/11 road safety scheme was installed, this scheme lowered the speed limit to 30mph and removed many of the warning signs through the village - a concept known as self-explaining roads.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Installing a banner sign over the gateway is the responsibility of Seaford College, not the authority.

Verbatim wording from the response

“We are also in dialogue with Seaford College regarding the potential to interrupt the “straight on” view for southbound drivers by installing a banner type sign over their gateway. Again this measure is not within our control, but again I can advise that Seaford College have responded positively to the proposal.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Existing 30mph signs and road markings are considered sufficient to alert drivers to the speed limit.

Verbatim wording from the response

“2. There is a double side 30mph repeater sign 210m to the north of the bend, this is supplemented and reinforced with two 30mph road marking roundels (one in each lane). Drivers travelling south through the village of Duncton will have been travelling in a posted 30mph speed limit for over half a mile and will have passed four 30 mph repeater signs with associated 30mph roundels and a vehicle activated flashing 30mph speed limit reminder sign before reaching the bend. It is considered that these signs and road markings are sufficient to alert drivers to the 30mph speed limit.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Other statements in published responses

These actions and other statements could not be clearly connected to one concern in this report.

Recipient-stated actions An action is something a recipient says it has done, is doing, or plans to do in response to a concern raised.2

  1. 1

    Resurface the bend with a high-quality, high-skid-resistant road surface.

    Stated by West Sussex County CouncilStated completedThe respondent said that this action was complete when they made their response on 13 September 2019.
  2. 2

    Discuss removal of inside-bend hedging with local landowners and Duncton Parish Council to improve sight lines.

    Stated by West Sussex County CouncilStated in progressThe respondent said that this action was in progress when they made their response on 13 September 2019.

Recipient positions A position is what a recipient says about a concern when they do not describe a specific action.1

  1. 1

    Removing the hedge to improve sight lines is the responsibility of local landowners and Duncton Parish Council, not the authority.

    Stated by West Sussex County CouncilRedirects responsibilityThe respondent said that another organisation was responsible for deciding or taking action.

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Resurface the bend with a high-quality, high-skid-resistant road surface.

Verbatim wording from the response

“In your report you suggested that consideration should be given to whether this stretch of road needs further improvement and I wanted to assure you that this section of road and the A285 as a whole have been the subject of a significant amount of study in recent years and have received many road safety intervention treatments. Previous works for this bend include an additional bend warning sign with a “Reduce speed now” sub plate; resurfacing with a high quality high skid resistant road surface; a reduction of the speed limit from 40mph to 30mph including Vehicle Activated Sign installed close to the village school to warn drivers and riders if they exceed the speed limit.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 2 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Discuss removal of inside-bend hedging with local landowners and Duncton Parish Council to improve sight lines.

Verbatim wording from the response

“In addition the authority is in discussion with local landowners and the Duncton Parish Council with regard to removing some of the hedge on the inside of the bend to improve sight lines. While the removal of the hedge is not within the authority’s control, all of the parties involved have responded positively to the proposal.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response

Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation

Removing the hedge to improve sight lines is the responsibility of local landowners and Duncton Parish Council, not the authority.

Verbatim wording from the response

“In addition the authority is in discussion with local landowners and the Duncton Parish Council with regard to removing some of the hedge on the inside of the bend to improve sight lines. While the removal of the hedge is not within the authority’s control, all of the parties involved have responded positively to the proposal.”

Source location

2019-0231-Response-by-West-Sussex-County-Council
Page 1 · response
Published 13 September 2019

Open published response
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Information checked against the published report and official responses · Data reviewed 7 Sep 2026 · About data quality and limitations

Official responses located
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Data last updated 7 September 2026