Pinterest Europe Ltd.

Private and voluntary organisations · Company

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First report 13 Oct 2022•Latest report 13 Oct 2022

Reports, concerns and published responses

Reports over time

Reports naming this recipient by issue year.

* 2026 is projected from reports observed to 7 Sep 2026.

Reports: 1
Published responses: 100%
Concerns addressed: 3
Stated actions: 8

Concerns and recipient responses

Statements from Pinterest Europe Ltd. linked to the concerns in each report. Select any concern, action or position to view the source wording.

13 Oct2022
North London
Concerns raised7
1. Lack of separation between adult and child platform areas
2. Use of algorithms to provide content together with adverts
3. Lack of parental, guardian or carer access to material viewed by a child
1. Lack of age verification at online platform sign-up
2. Lack of parental, guardian or carer control over material viewed by a child
3. Failure to control online content so that it is age specific
4. Failure to separately link a child's account to a parent, guardian or carer's account for monitoring
Actions described in response 2
1. Action
  Develop and test automated signals to limit depressive-content distribution to teen users.
2. Action
  Continue working with experts, legislators, and industry participants to address age-assurance challenges.
Respondent positions 2
1. Position
  Separate platforms or age-specific content may not improve teen safety and could dilute moderation efforts or divert resources.
  Disputes the concern
1. Position
  Effective age assurance remains constrained by evolving technology, circumvention risks and potential privacy burdens.
  Unable to act
AI-generated summary

Molly Rose Russell · Prevention of Future Deaths report

This summary was generated using AI from the published report. Please read the original report for the complete account.

Report summary

Molly Rose Russell, aged 14, was found having hanged herself on 21 November 2017. The report describes her depression and exposure to online content involving self-harm, suicide and other negative material, which was likely to have negatively affected her mental health and contributed to her death. Principal concerns included the lack of age verification, separation between adult and child users, age-specific content controls, algorithmic content provision and parental access or monitoring.

Read the report on judiciary.uk
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Lack of separation between adult and child platform areas
Wider context from the report
“1. There was no separation between adult and child parts of the platforms or separate platforms for children and adults. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Use of algorithms to provide content together with adverts
Wider context from the report
“4. That algorithms were used to provide content together with adverts. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Lack of parental, guardian or carer access to material viewed by a child
Wider context from the report
“5. That the parent, guardian or carer did not have access, to the material being viewed or any control over that material. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Lack of age verification at online platform sign-up
Wider context from the report
“2. There was no age verification when signing up to the on-line platform. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Lack of parental, guardian or carer control over material viewed by a child
Wider context from the report
“5. That the parent, guardian or carer did not have access, to the material being viewed or any control over that material. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Failure to control online content so that it is age specific
Wider context from the report
“3. That the content was not controlled so as to be age specific. ”
Open source report
Source evidence
How this individual concern was interpreted
PFD Monitor created a concise, searchable interpretation from the report wording shown below. The report was sent to Pinterest Europe Ltd.; that does not assign responsibility.
PFD Monitor interpretation
Failure to separately link a child's account to a parent, guardian or carer's account for monitoring
Wider context from the report
“6. That the child's account was not capable of being separately linked to the parent, guardian or carer's account for monitoring. ”
Open source report
Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation
Develop and test automated signals to limit depressive-content distribution to teen users.

Verbatim wording from the response
“1. To develop ways to further limit the distribution of depressive content on Pinterest to teens. Molly’s case has reinforced that depressive content merits careful treatment. We will develop and test automated signals to understand how best to limit the distribution of depressive content to teens on Pinterest - for example - not showing “more like this” prompts if a teen views a Pin that may be depressive. In addition, we will work to continue ensuring that we do not send notifications containing depressive content to Pinterest users (who we call “Pinners”) and ensure that we do not recommend searches for depressive quotes as autocompletes or “ideas you may love” to any Pinners either.”

Source location
Response from Pinterest
Page 1 · response
Published 14 October 2022
Open published response
Source evidence

How this respondent action was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation
Continue working with experts, legislators, and industry participants to address age-assurance challenges.

Verbatim wording from the response
“5. To continue to work through the challenges of age assurance with experts, legislators, and the rest of the market.”

Source location
Response from Pinterest
Page 2 · response
Published 14 October 2022
Open published response
Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation
Separate platforms or age-specific content may not improve teen safety and could dilute moderation efforts or divert resources.

Verbatim wording from the response
“We have considered whether separate platforms for those over and under 18, and/or providing age-specific content to those two groups, would make Pinterest safer.”

Source location
Response from Pinterest
Page 7 · response
Published 14 October 2022
Open published response
Source evidence

How this respondent position was interpreted

PFD Monitor created a concise, searchable interpretation from the published response wording shown below.

PFD Monitor interpretation
Effective age assurance remains constrained by evolving technology, circumvention risks and potential privacy burdens.

Verbatim wording from the response
“Age assurance is a key priority for Pinterest in order to help protect the safety of both teen Pinners and those too young to open an account (under 13s). These are industry-wide challenges, technological solutions continue to evolve, and we remain committed to exploring the best ways to combat this issue. Unless and until age assurance technology works with greater efficacy, teens will still find ways to circumvent the age assurance process. Similarly, there are active debates regarding whether age assurance regimes may introduce undue burdens on an internet user’s privacy by preventing them from visiting a site if they wish to withhold information from an internet platform regarding their identity.”

Source location
Response from Pinterest
Page 6 · response
Published 14 October 2022
Open published response

Information checked against published PFD reports and official responses · Data reviewed 7 Sep 2026 · About data quality and limitations

Data last updated 7 September 2026

Reports, concerns and published responses

Reports over time

Concerns raised7

Lack of separation between adult and child platform areas

Use of algorithms to provide content together with adverts

Lack of parental, guardian or carer access to material viewed by a child

Lack of age verification at online platform sign-up

Lack of parental, guardian or carer control over material viewed by a child

Failure to control online content so that it is age specific

Failure to separately link a child's account to a parent, guardian or carer's account for monitoring

Actions described in response An action is something this recipient says it has done, is doing, or plans to do in response to the concern raised.2

Respondent positions A position is what this recipient says about the concern when it does not describe a specific action.2

Actions described in response 2

Respondent positions 2